The Medium Is Indeed The Message

I’ve been studying the works of Marshall McLuhan for years, but leave it to Rush Limbaugh to explain the famous phrase “The Medium is the Message” better than any college professor ever could:

Let me try to be a little bit more clear or specific in my analysis here of the medium is the message and I think how people are making a mistake by judging Obama by virtue of policy and what he says because he doesn’t really have one, it’s a broken record, there is no Obama plan for health care, and that’s the point.  This media blitz is not just all five Sunday shows, Letterman tonight and all the stuff that happened today and all last week and ad infinitum. The message is that Obama Obamacare is good.  He’s not trying to convince anybody with his actual policy.  There isn’t any Obama policy.  Marshall McLuhan’s point was “that media itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.”

So Obama, whenever he’s on TV, it’s good, Obama good, Big Brother, Orwellian good, Obama good, talking health care, good.  The specifics, “Ah, they’re not really all that big a deal,” doesn’t change ’em does he?  He’s not responding to any criticism per se, and when he does respond to it he just lies.  “You are going to be able to keep your doctor, you are going to be able to keep your insurance.”  No, you’re not.  No point in doing government-run health care if that’s the plan.  Let people keep their doctors and so forth.  Look at this, 42% — this is Rasmussen — 42% of the uninsured don’t want Obama’s plan.  But he doesn’t have a plan!  And I’m not splitting hairs here.  “Among the uninsured, 58% favor Obama’s health care plan.  Forty-two percent don’t want it.  I mean that’s a striking number, even 42% of the uninsured don’t want his plan, and he doesn’t have a plan.  It’s not all that complicated what he’s doing.  Now, the question is, is it going to work?  Well, the Public Policy Polling people out of North Carolina have another post today just now, I saw it, that Democrats are continuing to lose independents across the board on policy after policy after policy.  So something’s gotta give at some point.  But they still seem to be locked onto this notion that all we gotta do is put Obama out there and magic happens, doesn’t matter what he says, it just matters where he is and how often.

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