Pop quiz…name the three big stories from the past week that all circle back to the print media.
1) The Supreme Court case Citizens United. As the five rational members of the court determine that corporations can use their money to promote political candidates and ideas, the New York Times and Washington Post, two newspapers owned by large corporations, express outrage that the court will not allow the government to stop non-media corporations from such political activity. And they wonder why readership is down.
2) The Ellie Light saga. A man (I guess) sends dozens of pro-Obama letters to dozens of newspapers under the alias “Ellie Light.” These newspapers fall for the hoax. And they wonder why readership is down.
3) New York Newsday’s subscription debacle. The newspaper decided three months ago to make its online edition subscription-only. Three months later, they have a grand total of 35 subscribers. And they wonder why…well, never mind.